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The Cheesecake Factory, Inc. is probably the most

renowned cheesecake restaurants in America and even

the world. The company is located in the United States

and currently operates 139 full service and casual

dining restaurants in major metropolitan areas in the

United States. The Cheesecake Factory, Inc. is also

characterized by their extensive menus, large options

and lavish decors.

The Cheesecake Factory offers a casual dining

experience, complete with lavish decorative floors,

limestone floors, hand-painted fabrics, cherry wood

trimming and contemporary lighting. Their menu

contains 200 selections of food and 50 different

cheesecakes and desserts, which includes their

trademark Godiva Chocolate Cheesecake and White

Chocolate Raspberry Truffle Cheesecake.

Humble Beginnings

The early beginnings of the Cheesecake Factory started

with Oscar and Evelyn Overton. They dreamed of opening

their very own business where Evelyn, always known as

a skilled cook, created cheesecake recipes liked by

her friends. During the late 1940’s, Evelyn decided to

open a small cheesecake shop in Detroit. However, in

order to raiser her to two children properly, she

chose to extinguish her dreams and gave up the shop.

She then moved her baking to the kitchen in her

basement and continued to supply cakes to a number of

local restaurants.

During the year 1971, with their children all grown

up, the couple decided to move their cheesecake

business to Los Angeles. Carrying only what is left

from their savings, they managed to open a 700 square

foot store and called it the Cheesecake Factory. The

early years were extremely lean and very difficult.

The couple even worked at 18-hour shifts. Oscar

concentrated on selling the cakes and establishing new

accounts while Evelyn managed the office and baked the

cheesecakes.

Luckily, the people of Los Angeles liked their

cheesecakes, which made the reputation of their

restaurant grow. In 1975, they have improved their

bakery and Evelyn created over twenty assortments of

delectable cheesecakes and other desserts. Oscar

started purchasing delivery trucks, expanding their

cheesecake distribution, hiring drivers and developing

additional out-of-state customers.

The tireless effort of the couples to provide

innovative and quality product development eventually

gave way to the foundation of the Cheesecake Factory’s

success. In 1978, their son David then founded the

Cheesecake Factory restaurant in Beverly Hills, which

was a milestone for the company and made them even

more famous.

Expansion and Successes

Owners of the Venetian Resort Hotel Casino in Las

Vegas asked David Overton to establish a casual and

upscale restaurant for the hotel. In order to do this,

David traveled to Europe in order to study the

architecture, cuisine, design and décor of traditional

Italian trattorias, pastry shops and grand cafes of

Vienna. David eventually created the Grand Lux Café,

which is known to merge the luxuriant European cafes

with the sensibilities of an all-American restaurant.

The establishment offers cuisine from cultures, like

Malaysian, Caribbean, Thai, aside from European style

food. More so, it is located in several locations,

including Houston, Long Island, Paramus, Florida, New

Jersey, Miami, Chicago and Denver, among others.

The main emphasis of the Grand Lux is the bakery on

the premises, which offers baked-to-order cheesecakes

and other desserts. However, they also offer baked

food products at counters for take-out. Currently, the

company operates thirteen restaurants in several

locations.

The Cheesecake Factory also offers online services.

Within this venture, the company offers cheesecakes

that will be delivered to customers in dry ice. Truly,

no company has ever achieved cheesecake revolution

than the Cheesecake Factory, Inc.

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