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NDR, the Host Broadcaster of this year's Eurovision Song Contest, has revealed the theme art for the event to be held in May in Düssedorf, Germany. "Feel your heart beat!" is the slogan of the Eurovision Song Contest 2011. The symbol of the theme is a pulsating heart made up of multi-coloured light rays.

Since 2004, the Eurovision Song Contest has a generic logo where in the heart of it the flag of the Host Country is displayed. However, every year the European Broadcasting Union (EBU) invites the Host Broadcaster to create the visual identity to support the logo. This year, the visual identity goes under the slogan "Feel your heart beat!".

The symbol of the theme is a pulsating heart made up of multi-coloured light rays. These two elements will shape the visual branding of the 2011 Eurovision Song Contest. The theme refers to the great emotions which music can evoke – and which belong to the distinctive character of the Eurovision Song Contest: enthusiasm, heart beating, excitement, love and passion. There are no limits to these emotions, there are no language barriers. The theme also refers to the fact that every song has its individual rhythm.