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Being able to sell art is not an easy task. Even those

people who are already art collectors are hesitant to

be the first buyers from obscure or not so well known

artists. Additionally, it is way more difficult to

sell to people who are not really art collectors and

do not know anything about you. However, once you get

to make that first sale of your masterpiece, selling

again would be a lot easier than before.

Is Your Art Ugly?

As an artist, you should not start doubting yourself

about your creativity and skill with your art if you

are unable to sell them or only sell a couple. There

are several reasons on why people who already like art

do not buy pieces often. Such reasons are related to

their knowledge about art, self-confidence, identity

crisis of what their taste really is, and how much it

matters to them what other people would say about the

pieces they buy.

A lot of people in the art industry, whether they are

new ones or old, usually worry of what other people

would say about their purchase, or that their

colleagues and friends would make fun of them. Even

though a person likes a certain artwork of yours, they

are probably not sure on how well done the piece is,

whether it’s really worth the price, or whether you as

an artist is established enough in your career to

warrant such prices.

Thus, your job as an artist is to help those people

that admire your art feel secure and comfortable with

you both, as an artist and a businessperson. As you do

this, you help alleviate whatever other fears that

they may have and have a higher probability that

they’d buy your art.

If you don’t know where to start, then here are some

tips on how you can make admirers of your art buy your

piece and hopefully in time, turn them into patrons.

Tell Them: It’s OK, Really

Before you even start off with your sales talking, you

should be able to show people that purchasing your

artworks is okay. You can try talking about other

collectors that have bought your pieces, what kind of

people they are and how long you have been transacting

with them. Doing this would make your prospective

buyer let go of the thought that you’re just some bozo

trying to sell him a piece of junk and get hold of his

cash.

However, if you haven’t had any collectors, then you

should say so honestly. You should tell your

prospective buyer that you are open to the possibility

of selling your art to them, although you haven’t

really done this before.

How Do You Sell?

You should also talk to them about your method of

selling your art and in what specific circumstances do

people buy it. Additionally, it would be helpful if

you tell stories or anecdotes of how other collectors

have bought their first artworks from you. You should

also talk about your most recent sale, how you were

able to sell it, and for how much.

The method of how you price your works should be

mentioned too, along with which of your work types is

the favourite among collectors, and how many have you

sold all in all.

Exposure

Lastly, it would be very helpful to talk about the

exposures that you’ve had in the industry, such as

museum or institution exhibits, galleries, trade

fairs, and awards or honours that you’ve received.

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