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'; document.write(s); return; } --> Microsoft CEO Steve Ballmer is optimistic about the Windows Phone future. We wonder whether Samsung holds the key to success.

"You will see a lot of progress in the market going forward," Microsoft CEO Steve Ballmer told PC World when presented with the fact that the company's Windows Phone platform has failed to gain significant traction since the introduction last October. We all remember how Microsoft celebrated the launch by pre-announcing the death of Apple's iPhone.

According to a study covered by The Guardian recently, Apple's iPhone is indeed having trouble in countries such as the UK, Germany, France and Japan, but only Spain seems to have embraced Windows Phone to some extent. Samsung's bada OS and Google's Android OS, however, are the big winners across European markets since Microsoft's Windows Phone launch.

When it comes to the U.S. market, Windows Phone hasn't received much love from carriers, and the truth of the matter is that Microsoft hasn't given carriers much love either. Apparently, Microsoft put all its money on AT&T as the premium launch carrier, but AT&T subscribers have yet to embrace Windows Phone. AT&T executives have recently stated that they're mildly optimistic about future Windows Phone growth though, and the recently released HTC HD7S do have potential once it receives the Mango upgrade.

Given the fact that Samsung's bada OS is currently knocking out Symbian in several key markets for Nokia, it'll be interesting to see whether Nokia's Windows Phone project will have the effect some are hoping for, and apparently, the Microsoft CEO included.

That said, Samsung recently hinted at being interested in making a deal with Microsoft as far as Windows Phone is concerned. Right now, Samsung could be the key to future Windows Phone growth more than Nokia. It just remains to be seen whether Samsung is willing to downplay bada OS. Samsung executives have stated that Android is too expensive, and we can't imagine Microsoft has anything cheaper to offer, especially if Nokia will be looking to collect royalties from Windows Phone soon too.

The industry is indeed changing fast, but will it be in favor of Windows Phone? If you ask us, only Samsung seems to be able to answer that question.