[New post] Polo reins in China's nouveau riche
Polo reins in China's nouveau riche |
By Dean Irvine, CNN
The traditional "stomping of the divots" during a polo match brings the watching crowd with their colorful mix of hats, heels and outfits onto the field to repair the galloped-upon turf.
The inaugural Goldin Gold Cup match was no different, but instead of a manicured lawn in southern England or pasture in Argentina, the stomping earlier this month was on a field in Northeast China on the outskirts of Tianjin, a city of over 12 million.
As golf loses its luster as a marker for wealth and status in China, polo and equestrian events are being groomed as the new exclusive pursuit for the country's super rich.
Polo clubs have been in China since 2004, but the operation in Tianjin is just the latest, and currently most opulent, of the new clubs embracing horse sports as a way to corral China's "high net worth individuals."
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